GLOSSARY SECOND PARTIAL

GLOSSARY I

BROCHURE 

A small booklet or pamphlet, often containing promotional material or product information.

BRAND AWARENESS

marketing the extent to which consumers are aware of a particular product or service

PLOYS

An action calculated to frustrate an opponent or gain an advantage indirectly or deviously; a maneuver

HYPED

Exaggerated expectations created by over-promising or over-advertising