FINAL GLOSSARY III

BANNER AD
Form of advertising on the World Wide Web which involves putting a wide and short, or tall and narrow advert on an interesting web page.
BARCODE
Small rectangular pattern of thick and thin black lines of magnetic ink printed on an item, or on its container, so that its details can be rad by and recorded on a computer system.
SURVEY
Examination of opinions, behaviour, etc., made by asking people questions.





SPONSORED LINK
Text-based advertisement which describes an advertiser's website and the products and services offered.

FINAL GLOSSARY II

PER CAPITA
If you state an amount per capita, you mean that amount for each person

CONSOLIDATE
Combine several things, especially businesses, so that they become more effective.




GAIN GROUND
Make progress at the expense of


NICHE MARKET
Small area of trade within the economy, often involving specialised products. 

SPENDING POWER
Ability to purchase goods

11.11.16

FINAL GLOSSARY OF THE SEMESTER I

SALES FORCE
All the employees of a company whose job is persuading customer to buy their company's products or services .


SHIPPER
Person whose job is to organise the sending of goods from one place to another

TAX EXPOSURE
Financial commitment to pay tax


VAT RETURN
Declaration of Value Added Tax.

PAYROLL

List of the people employed by a company.

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GLOSSARY

Anchor 

To make something or someone to stay in one position

Make a Profit

To earn money in trade or business, especially after paying the costos of producing and selling goods and services

Upmarket 

Used to describe products and services that are of a high quality compared to others

Cold-call

To phone or visit a possible customer to try to sell them a product or service without being asked by the customer to do so